how to shoot &
find good light
our presets and step-by-step
video guide for fast editing
our simple posing system
for natural & flattering images
plus our favorite tools & templates
to jumpstart your business!
we know what you might be thinking...
it all feels a little out of reach:
• we know what it’s like to feel overwhelmed by all you have to learn to become a successful wedding photographer... it’s all too easy to get paralyzed and STUCK!
• there’s a million blogs, courses, products, etc., online about photography businesses... but sorting through it and finding what’s actually helpful takes so much time!
• we know what it’s like to spend hours researching, only to wonder if there’s a better or easier way...
• on top of that, it’s so hard to afford all the expenses that go along with starting a business...gear, a website, courses... oh my! how do you know what to invest in first?
4.
3.
2.
1.
THE PHOTOGRAPHER STARTER KIT INCLUDES THE RESOURCES AND EDUCATION YOU NEED TO GET THERE
A COLLECTION OF SIMPLE TO USE TOOLS AND VIDEO GUIDES:
from learning camera basics and how to find good light, to editing quickly, to knowing how to price your work, to building a wedding timeline...
it’s designed to be complete but not overwhelming.
ALL IN ORGANIZED BITE SIZED PIECES SO YOU CAN LEARN QUICKLY AND START YOUR BUSINESS OR TAKE IT TO THE NEXT LEVEL... FAST!
MULTIPLE STREAMS OF INCOME
CREATE GORGEOUS IMAGES
GET PAYING CLIENTS
SAVE TIME
LOOK PROFESSIONAL
TURN YOUR PASSION INTO
• you know what your work COULD look like, but just can’t quite figure out how to find good light when shooting or edit to make it look how you want it to… you just want creamy skintones and dreamy images but can’t figure out what you’re doing wrong!
• you know having consistency in your portfolio and in the way you do business is the key to success, but if you figure out something once, it’s so hard to repeat the process!
• everything takes you too long to figure out... from culling, to editing, to marketing and emails... maybe you’re not sure what to do or say!
7.
6.
5.
through years of experience, we’ve developed systems to create work we feel confident in every time, book and serve incredible clients, and earn a living doing something we absolutely love.
SHOOTING
EDITING & PRESETS
BUSINESS & MARKETING
POSING
DREAM OF BEING A WEDDING PHOTOGRAPHER,
but feel overwhelmed by what to do next or unsure of where to start?
picture how your life would be different if you could
quickly learn photography and how to build a thriving wedding photography business...
we know that there is an OVERLOAD of information available on the internet today... blogs, courses, products... it’s so easy to get overwhelmed on your journey to becoming a profitable photographer. overwhelm is what will PARALYZE you and keep you from moving forward with learning and building a business you love.
BUT HERE'S THE SECRET:
you don’t need to know it all...
you just need the RIGHT information and resources to propel your business forward!
MOST BUSINESSES FAIL WITHIN FIVE YEARS:
why? most of the time, burnout is to blame. people
keep working harder and harder instead of smarter.
But if you’re anything like us, you’re
probably already limited on time...
so we want to show you how our systems and workflows can change everything!!
IT'S ABOUT SO MUCH MORE THAN JUST LEARNING TO CREATE BEAUTIFUL IMAGES.
(although we'll teach you that, too!)
It's about doing something you love, taking control of your time, skyrocketing your confidence, and becoming a true professional with clients who rave ABOUT the images you created.
THIS IS WHAT I've
been waiting for
So we set out to create something that would give you the right tools and help you learn the right stuff FAST...
The Photographer Starter Kit is not a long course that you may never get through, it’s a collection of short, easy to digest classes and professional resources to help you start and grow your photography business now.
our mission has always been to help other photographers have a series of quick wins...because we know from experience that quick wins give your business momentum which allows you to take BIG steps forward!
you can grow and
start making money as a photographer quickly. how do
we know? we did it ourselves!
we went from zero experience to earning six figures through photography in just
a few years.
we’ve photographed hundreds and hundreds of weddings and these are our EXACT systems and resources so you don’t have to waste time figuring them out on your own!
I'm SO IN!
EDITING
take your lightroom before & afters from this to this:
POSING
take your posing from this:
... to this:
BUSINESS
take your business and bookings to the next level, like molly:
SHOOTING
take your shooting skills from this to this:
? ?
SO What’s INCLUDED IN THE Starter Kit
OR, if you prefer a brighter light & airy edit, from this to this:
SO WHAT’S INCLUDED IN THE STARTER KIT?
molly learned this content at our workshop...
now you can get similar results at a fraction of the price!!
"I remember the day like it was yesterday, seriously! The exact date, too… May 11th, 2017. I had this idea that I would nonchalantly throw around over the course of the six months leading up to this day where I would just say 'I want to be a wedding photographer… I want to own my own business + make my own hours.'
Really, truly and honestly… L&A was the best thing to happen to my business and I am forever grateful!!!"
Fast forward to 2018... I have booked a total of 28 weddings TWENTY EIGHT!!! 7 for 2018 + 21 (so far) for 2019. I have significantly raised my prices from $2,500 to now $4,800. My portrait sessions went from $275 to $550. I've been able to establish an almost six figure business, making more than I was at my 9-5 desk job.
I had a goal for 2019… it was 10 weddings, but that goal went from 10 to 15, from 15 to 20, & now from 20 to 30!!
Put in the work, invest in yourself, educate, & learn. If I am here now, trust me when I say… you will be, too! But, I want to leave you on this note… there is not one day that goes by that I don’t think what if I didn’t have all of those resources… I don’t know if I’d be sitting here.
Molly Sue Photography
www.mollysuephotography.com
MEET CAROLINE & ANNAMARIE
As seen in People, E! News, Huffington Post, and Style Me Pretty as well as on the cover of magazines like Destination I Do and Wine & Country Weddings: Caroline and Annamarie are International Wedding Photographers and best friends who are passionate about teaching others to create beautiful photos so you don't have to make the same mistakes they did in developing your photography style!
Believing that in business, secrets are best shared (so we all can succeed!), Caroline and Annamarie are excited to spill it all. They're passionate about education and helping you produce film inspired images quickly so you can grow your business, raise your prices, and feel confident in your style!
- AS SEEN ON -
• you love the look of creamy skintones and dreamy light & airy images, but haven’t quite been able to achieve the right look on your own
• you want to be able to comfortably and confidently direct your clients into poses that feels natural and never stiff
• you’re wondering how you should price yourself in your market
• you want to stop spending forever editing one image in lightroom, only to second guess how the colors look in the end
• you want a fast and easy solution to start editing your photos faster and more consistently!
• you’re ready to start pursuing your dream!
THE PHOTOGRAPHER STARTER KIT IS PERFECT FOR YOU IF:
• you want to be a full time wedding photog OR just make it your side hustle
• you want to transition from shooting portraits to shooting weddings
• you're overwhelmed & know there’s so much to learn, but don’t know what to do next
• you don’t have time to build your business resources on your own
• you know you could book more weddings or sessions and raise your prices if only you had a super consistent style!
• you want to learn to use light so you can walk into a wedding or session knowing exactly where you should shoot
• you want to consistently edit with the same colors and tones
? ?
we created the photographer starter kit to make it easy
for other photographers to grow quickly!
these are all the right systems for shooting, posing, editing, and client experience that you need to start your business or take it to the next level!
We’ll show you our exact methods for how we:
shoot, pose, cull, edit, export & share images, price our work for profit, communicate with clients, build timelines, and more...
to help you create amazing images AND SAVE YOU TIME!
? ?
What’s Included in the Photographer Starter Kit
this is not a random collection of resources and tips, it’s a PLAN that will give you the exact tools you need to help you quickly learn and grow a photography business:
1. the welcome guide & growth plan
2. the shooting class: camera basics & finding good light
3. the posing playbook
4. walk through the couple's posing system: video guide
5. The Light & Airy Preset Collection and Editing Road Map (including Bonus Presets)
6. The L&A Clean Preset Pack
7. The Black & White Preset Pack
8. guide to shooting & styling details
9. the email templates & organization system
10. the questionnaires & sample timelines system
11. the post-shoot workflow video
guide (software not included)
12. the business start up guide
13. pricing guide template with guidance on pricing your work in your market
14. marketing guide: your two week plan for building connections & getting paying clients
15. access to our exclusive Facebook community
16. BONUS: the l&a editing guide
17. BONUS: what’s in my bag & the best starter gear guide
This two part mini course will teach you how to shoot dreamy, light & airy images even if you’ve never picked up a camera!
Part One will make the foundations of shooting in manual mode simple: getting a proper exposure, creating sharp images with blurry backgrounds, and the only technical knowledge you need to know!
Part Two will teach you where and how to shoot to take light & airy images. This will walk you through how to find good light for portraits AND how to use the light.
What’s Included:
Two-Part Video Mini Course That Teaches:
Camera Settings and Foundations
Finding Good Light
Choosing Portrait Spots
How to Shoot in Different Lighting Scenarios
The Shooting Class - Camera Basics & Finding Good Light
Your couples deserve more than just pretty poses. Learn our system for confidently creating natural AND flattering images at every session! Once you learn our simple, three part process, you’ll never get stuck in the middle of a session again. It simplifies the posing process for you and makes it super easy to remember and execute with any couple!
You’ll feel comfortable. Your couple will feel comfortable. And you’ll end up with BEAUTIFUL candid images to edit and deliver!
What’s Included:
PDF Guide that shares:
How we help couples feel comfortable in front of the camera
Our 5 Foundational Poses
How we add the magic by recreating natural interactions
The ONLY prompts you need to memorize
Bonus tips and extra advice to help you walk into a session with confidence
20 pages of content that will help you quickly master shooting a beautiful collection of NATURAL and FLATTERING images with plenty of VARIETY at every session.
Plus downloadable cards to print for easy reference on the go!
The Posing Playbook
Walk Through the Posing System: Video Guide
A video guide that walks you through the basics of using The Couple's Posing System and Adding The Magic of Movement!
- How to direct your couples into the 5 Foundational Poses
- Examples to show you how to use movement to create natural images
- Examples to show you how to use prompts to add even more life to your images!
The Light & Airy Preset Collection And Editing Road Map (Including Bonus Presets)
More than just another preset suite. A step by step roadmap to make them work for you. Get dreamy images every time. Simple and easy to adjust. Designed to fit and help you transform any image.
After so much time in Lightroom struggling and continually tweaking and adjusting... we’ve finally got it figured out... and it’s truly life changing to be able to edit quickly and efficiently! We’ve literally saved weeks of our lives using these presets that we created and it’s allowed us to charge a premium for our work because we’re able to create consistent images for our clients!
This is NOT for you if you’re looking for a long course that you have to invest hours and hours in to learn to edit. This IS for you if you want to quickly learn the secrets to take your light & airy editing to the next level!
What’s Included:
- The Preset Collection:
1. Caroline’s Light & Airy Preset
2. Annamarie’s Light & Airy Preset
3. L&A Cloudy Day Preset
4. L&A Indoor Portrait Preset
5. L&A Reception/Flash Preset
6. L&A Creamy Dark Skintones Preset
7. L&A Creamy Fair Skintones Preset
8. L&A Macro Detail Preset
9. L&A Harsh Lighting Preset
- Plus Three Bonus Presets:
10. L&A Brighter Greens Preset
11. L&A Smooth Portrait Preset
12. L&A More Pop Preset
- The L&A Preset Guide where we show you exactly how to download, install and use the presets for fast and consistent editing!
- The L&A Key Final Steps Tutorial to make sure you know exactly how to adjust your image after applying the preset to leave you with a perfect image every time!
For the photographer wanting a light & airy, true to color edit that’s more simple, the Clean Preset Pack is for you! These will help you edit faster and achieve a consistent clean edit every time.
What’s Included:
The L&A Clean Preset
The L&A Clean Preset - Softer
The L&A Clean Preset - Brighter
Add Grain
Add Luminance
The L&A Clean Preset Pack
Do you struggle to create soft, rich, and consistent black & white images? We use our signature Black & White Preset Collection to maintain consistency throughout our portfolio and have spent the past eight years developing the perfect B&W Preset! Simple to use and easy to adjust. Apply with one click then pull your exposure slider up or down for a perfect, timeless black & white image every time!
Sometimes we just love an image more in black & white! It can be a simple way to add depth and variety to a portfolio of images. But we also love our black & white presets because they can save a poorly lit image. Maybe you accidentally took an image in bad lighting, with the wrong settings, or your flash didn’t fire at the reception... having a go-to easy fix can save you so much time and help you still create beautiful results!
What’s Included:
- The Signature Caroline B&W Preset - for a softer black & white image with lower contrast
- The Signature Annamarie B&W Preset - for a richer black & white image with a little more depth
- The Add Grain and Add More Grain Presets - to add character or give your digital black & white image more of a film inspired look
The Black & White Preset Pack
The Post-Shoot Workflow Video Guide
If you’ve wasted hours trying to navigate post-processing alone, this is for you! We created this video guide to walk you through the exact system and software we use to quickly sort through and select images, our Lightroom settings + export settings to ensure our clients images are the right size for printing, and our system for delivering images!
This product is for you if...
- You want to speed up your post-processing to save time and get your life back!
- You want to learn to quickly cull (sort through and select) images after a shoot using Photo Mechanic!
- You want to know how to create catalogs and import the curated photos in Lightroom!
- You want to learn to share catalogs to work with an editor!
- You want to know the best settings and size to save images at for your clients!
- You want to learn how to effectively organize images for final client delivery!
What's Included:
A video guide walking you through how to quickly and efficiently post-process your images
*This product does not include the software that we use. You must purchase the software separately. The software used in this video includes: Photomechanic (culling software), Lightroom (editing software), and PASS (image deliver software). You can get a discount through our resources page here!
The details on a wedding day are such an important aspect to capture in order to tell a couples story well! Your couples put so much thought into choosing the things that make their day unique... the dress, jewelry, shoes, flowers... in this video guide we walk you through our process for creating images that make the details shine!
What’s Included:
Video Guide to Shooting & Styling Details:
- How to take light & airy detail shots that feel high end
- Building your own styling kit
- The art of styling the bride's details
Video Guide to Shooting & Styling Details
Are you struggling to achieve creamy, soft skintones in your photos? It took us years to master this and we want to help you skip the second guessing so you can feel confident in your images! In this guide, we spill our biggest secret to creating a consistent portfolio and walk you through one of our favorite editing tools! This will help you to tweak presets or edit using the HSL panel without presets!
What’s Included:
A PDF Guide Sharing:
The secret to editing for light & airy greens and soft, creamy skintones
BONUS: The L&A Editing Guide: For Creamy Skintones & Dreamy Greens
Not sure what professional gear to invest in? Or maybe you don’t even own a camera yet? We’ll share the exact professional gear we use at every wedding...as well as our top picks for starter gear at a lower price point!
What’s Included:
What’s in Our Bag Guide
Starter Gear Guide PDF
BONUS: What’s In My Bag & The Best Starter Gear Guide
This Guide outlines what we’ve found is the best order for using the tools and completing the learning materials! It’s always our goal to help simplify the process so you never feel overwhelmed!
The Welcome Guide & Growth Plan
Do you struggle with knowing the right questions to ask your couples about their wedding day to make sure you aren’t missing any important details? Do you feel like you’re guessing how much time you need to capture different parts of the day? You need MORE than just a pack of sample timelines to make your job easier and to help your clients day run smoothly! You need a complete system to build the timelines!
We created The Questionnaires & Sample Timelines System to help you streamline the process of gathering all the important wedding day details you need from your couple to quickly and confidently build the perfect wedding day timeline! The Questions are designed to feed into the Timelines to make it quick and easy!
Streamline your client experience and stop wondering what you’re missing. It’s your job to help your couple's day run as smoothly as possible and that starts here!
The Questionnaires & Sample Timelines System
What’s Included:
Intro PDF guiding you through how to use the Questionnaires & Sample Timelines to quickly and easily build wedding day timelines for your clients.
The Wedding Day Story Questionnaire - to make sure you don’t miss a detail!
The Timeline Questionnaire - all the information you need to know to build the perfect timeline!
4 Sample Timelines - to give you an easy starting point for different types of wedding days without feeling overwhelmed!
Sample Timeline A: With First Look, All in One Location
Sample Timeline B: With First Look, Multiple Locations
Sample Timeline C: No First Look, All in One Location
Sample Timeline D: No First Look, Multiple Locations
Do you ever get an email and not know how to respond? Learning how to appropriately respond to the dozens of different kinds of emails you get as a photographer takes tons of time and experience!! We get it! We had to learn the hard way…
But with our (25!) Email and Extra Copy Templates we want to help you skip the mistakes we made in learning how to respond professionally and quickly to clients so that your business can grow faster and thrive! Because if you’re anything like we were, you're spending way too much time responding to emails! Stop letting your inbox take over your life!! We’re here to help with the actual customizable emails we use for every wedding and client!
Now with the right wording, you can book more clients, create a smoother and better client experience, and handle any email that comes your way quickly and efficiently so you can get back to the other parts of being a photographer that you actually love!
This set of emails is specifically designed to help you guide your clients through the wedding photography planning process!
The Email Templates & Organization System
What’s Included:
- Video Guide: Email Organization & Efficiency Tutorial (Learned how to use Canned Responses, Boomerang, & organize your emails with ease!)
- 25 easy to use or customize Email Templates from inquiry to image delivery and everything in between!
- 3 bonus templates
- extra copy for unique situations
The Business Start-Up Guide
Not sure how to make your business official? Setting up your business can feel overwhelming, but it’s way better to do it sooner than later when you could risk facing fees and penalties! We’ll break the process down for you in this guide so you can rest easy knowing your business is super legit!
What’s Included:
- PDF Guide to setting up your business legally in your state (USA only)
Pricing Guide Template
(With Guidance on Pricing Your Work in Your Market)
Trying to figure out what you should charge clients can be so intimidating right? How do you know how much your work is worth and how do you make sure you’re charging a fair price? It depends on so many things! Your market, your experience, the quality of your work... in this PDF, we’ll walk you through how to price your weddings and sessions for profitability! Including how to use collections to maximize profits, and how to raise your prices over time so that your clients grow with you!
What’s Included:
- The Pricing Guide Template InDesign files to customize to your brand and business (fill in your own photos, set your own prices, etc)
- The Pricing Guide Profitability Plan PDF to walk you through how to price your services
Marketing Guide
(Your Two-Week Plan for Building Connections and Getting Paying Clients)
Not sure how to get clients that will actually pay you for your work? The marketing guide will walk you through how to go from 0 clients to a thriving business. It will give you the confidence to share your work with the world and start earning money for doing something you love!
What’s Included:
The Marketing Guide PDF to:
- Get Paying Clients
- Earn your clients' trust
- Maximize your efforts on each shoot
- Learn how to charge more for your work
YES! I WANT MY PHOTOS
TO LOOK LIKE THIS TOO!
before vs. after
See the difference this content has made!!
you'll wonder what you ever did without it
DON'T JUST TAKE OUR WORD FOR IT...
see what other users are saying!
SO HOW MUCH DOES IT COST
$447
( )
? ?
TOTAL COST OF ALL OF
THESE THINGS INDIVIDUALLY
over $1,000+
( )
TOTAL COST TO LEARN
THIS CONTENT IN PERSON
$1,500
• the welcome guide & growth plan
• the shooting class: camera basics & finding good light
• the posing playbook
• walk through the couple's posing system: video guide
• The Light & Airy Preset Collection and Editing Road Map (including Bonus Presets)
• The L&A Clean Preset Pack
• The Black & White Preset Pack
• guide to shooting & styling details
• the email templates & organization system
GET IMMEDIATE LIFETIME ACCESS WHEN YOU JOIN NOW!
• the questionnaires & sample timelines system
• the post-shoot workflow video
guide (software not included)
• the business start up guide
• pricing guide template with guidance on pricing your work in your market
• marketing guide: your two week plan for building connections & getting paying clients
• access to our exclusive Facebook community
• bonus: the l&a editing guide
• bonus: what’s in my bag & the best starter gear guide
GET THE STARTER KIT!
( )
( )
(you read that right... and we’ll teach you
how to earn it back with just one wedding)
(you read that right...
and we’ll teach you how to earn it back with just one wedding)
FAQ'S
Q: Do I need a specific camera?
A: Nope! We provide you with suggestions on professional gear that we love using, as well as starter gear. But you can learn photography with any camera! And you can use the presets on any RAW image file... it works best with RAW images because they contain the most data to manipulate. But occasionally we even use the presets to edit iPhone photos for our Instagram!
Q: Does this include video tutorials?
A: The Shooting Class, Posing Playbook, Preset Collection, & Post-Shoot Workflow all contain educational videos to guide you! These are embedded online so you don’t have to download them, but need wifi to watch them!
Q: What if I want both The Portrait Starter Kit and The Wedding Starter Kit?
A: Since some of the information and tools overlap, we offer the chance to add the second one at a deep discount on the check out page!
Q: How do I decide between The Portrait Starter Kit and The Wedding Starter Kit?
A: The Wedding Starter Kit is designed for those who mainly want to do weddings and supplement with engagement sessions and couples portraits. The Portrait Starter Kit one is for those who’d like to make their whole business shooting portraits of couples and families.
Q: How will I get access to The Photographer Starter Kit?
A: After you click the link to purchase The Photographer Starter Kit, you will receive an email to download the resources and watch the videos online so you can start learning!
Q: What software do I need to use these resources?
A: The Photographer Starter Kit comes with a membership page, online videos, and direct downloads! In some of the tutorials, we walk you through how to use our favorite software that you would have to purchase or download separately through other companies: Adobe Lightroom Creative Cloud, Photo Mechanic, PASS, BlogStomp (We provide links and discounts for these products so you won’t feel lost or overwhelmed!)
Q: Can the presets fix a bad photo?
A: Presets are kind of like magic... they make it easy to edit fast and efficiently, but they can’t magically make an image taken in bad lighting dreamy. We recommend downloading our free guide for taking light & airy photos here!
Q: How long will I have access to The Photographer Starter Kit?
A: Once you purchase you will have LIFETIME access to the downloads and videos via your membership page!
YOU CAN EITHER:
YES! I WANT TO START MY BUSINESS
OR TAKE IT TO THE NEXT LEVEL!
*Since the files are delivered via digital download unfortunately we are unable to offer refunds.*
Thanks for your understanding!
If you need help or have any questions please feel free to contact us at hello@lightandairyphotog.com.
We’ll do our best to get back to you within 24 hours!
try to go it alone and figure it out little by little like we did over years and years of shooting...
OR you can get The Starter Kit and we’ll hand you so many of the tools, knowledge, and confidence you need to start creating better, professional, and dreamy photos quickly! and make back the money you invest now with just one wedding!
Get the Photographer Starter Kit now and start creating your own consistent, dreamy images and building your business now!